Sep

24

SoMazi’s Educational Package – Social media for financial institutions – part 3

Tweet Did you know that brands with high advocate populations get 264% more earned media impressions than average brands? It’s crystal clear that advocates are important – even decisive – for a full-rounded, successful social media campaign. But why are they so important? Word-of-mouth and peer recommendations are the most effective form of marketing, and [...]

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Sep

23

SoMazi’s Educational Package – Social media for financial institutions – part 2

Tweet  Data shows us that social media is gradually becoming a major – if not the most – important communication channel between financial institutions and clients. More than a mere one-way institutional communication tool, is has turned into a peer-to-peer source of trustworthy information about investments. Moreover, customers who use social media to research banks’ [...]

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Sep

22

What’s new? Top social media stories

Tweet  This week’s top stories are fashionable: we’ve selected articles tailored to your social media needs. They could help you to achieve a lean (and successful) social media marketing strategy. We also looked at trends: is Facebook out and India in?   Platform-specific social media marketing Too many brands and businesses try to be everywhere [...]

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Sep

18

SoMazi’s Educational Package – Social media for financial institutions – part 1

Tweet  We live and breathe social media here at SoMazi, and one of our main goals is to help brands to promote their businesses and enhance their online presence. With that in mind, we have developed an educational package for those who work in the finance industry, so they could connect more efficiently with prospects and [...]

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Sep

15

What’s new? Top social media stories

Tweet  This week’s top stories is for all those who are social media (professional) lovers. We’ve selected articles which will help you to find your target audience and how to respond to criticism on social media. You can also learn what’s the best time to post on social media channels and, last but not least, find some [...]

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Mar

21

Advocacy brainstorming – Part 1/3 The power of the social individual

Tweet Read Advocacy Brainstorming Part 2/3: Marketing theory applied to advocacy Part 3/3: Customer Advocacy Recently we’ve been delving deeper into the exciting world of social media advocacy, both for employees and customers, as one of our services.  In its most general meaning, an advocate is someone who publicly supports or recommends a particular cause or [...]

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Mar

17

What’s new? Top social media stories

TweetAre you wasting your time building a following on social media networks? Do you think it will cost you lots of time with no return? Well, social media isn’t as superficial as some might think. It  helps your business because it engages with your audiences in ways, places and times that other communications channels can’t [...]

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Feb

10

What’s new? Top social media stories

Tweet                                                It’s all about strategy. This week’s most read stories were dominated by the subject of social media strategies. What’s a good way to go about it and how to implement your social media strategy? It’s important to think about the topic if you want to have a healthy social media life within your [...]

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Jan

20

What’s new? Top 5 stories in social media.

Tweet “Social MEdia” by John Atkinson, Wrong Hands Ask yourself: what are people looking for when they go to social media sites? Whether it’s useful for personal benefits or business related news, some sort of content is needed. People might call it the psychology of the web, but in the end it is the strategy [...]

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Jan

06

This Week’s Top Social Media Stories

Tweet  1) 30 Ways To Promote Your Blog Post  Launch Grow Joy has created a helpful infographic sharing 30 ways to promote your blog posts for 2013. 2) The Most Productive Way To Meet Your Company’s Goals This Year: Choose Just One Word Jon Gordon offers an alternative way to refocus your company and motivate employees in 2013 – [...]

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