Jan

28

Social Media as a Tool for the Diplomatic Community

Tweet Social media’s involvement in brand development and management reaches further than just consumer brands. Our CEO, SoMazi founder Maz Nadjm, was invited to share and discuss his thoughts alongside four other industry experts at the Embassy of Brazil about using social media in a diplomatic arena. Ambassador of Brazil Roberto Jaguaribe opened the event to a full room of [...]

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Jan

23

Bloomberg interview – How can brands avoid #askjpm’s Twitter backfire?

TweetIn November JP Morgan was under attack. Not in terms of economic policies but in terms of social conversation on Twitter. After promoting a Twitter chat with one of its senior executives, the JPMorgan Twitter handle was overwhelmed by a huge angry amount of tweets from people who were seemingly expressing their anger for the [...]

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Oct

28

CNBC interview – Maz Nadjm’s tips on how to avoid a corporate Twitter disaster

TweetAfter the recent Twitter Q&A disasters from British Gas and Ryanair, it’s about time companies and executives learnt the basics before taking to the socialsphere, from proper preparation to solid strategy. Social media expert and SoMazi founder Maz Nadjm, shares his tips on how to avoid a corporate Twitter disaster with CNBC.

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Jun

14

What makes us #SoHappy this Father’s Day?

TweetOn Mother’s Day, we poked fun at mums in all their awkward glory. It’s only fair that in advance of Father’s Day, we remember dads and all their skillful success at embarrassing us. With their lack of dress sense or shame and ability to make us laugh with their cringeworthy mannerisms, Father’s Day is the [...]

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Jan

25

Somazi at Number 10

Tweet  In the whirlwind of daily meetings, calls and conversations, one recent engagement of SoMazi really stands out. We were invited to 10 Downing Street, the headquarters of Her Majesty’s Government and the official residence and office of the Prime Minister. We took part in a meeting with senior digital and social people from several UK government departments, [...]

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Dec

09

Weekly Top Stories

TweetHi there, here’s the weekly digest of our most popular updates. Approaching the end of a busy year,  we are keen to uncover the trends and predictions for 2013. What are the highlights of 2012  innovations ? What is the future of social content? What trends will dominate 2013? Users and industry professionals are looking for [...]

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Nov

04

Social Media Top Stories This Week

Tweet Twitter seems to have taken over our top stories this week. Perhaps it does say something about the powers in the social media landscape? 1. Social TV and second-screen viewing: the stats in 2012 - “80% of smartphone owners use their device in front of the TV” and other insightful social TV stats. 2. Make no mistake, Twitter [...]

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Oct

30

Get Smart With Social Media

TweetWe were invited yesterday to give a presentation at the “Get Smart With Social Media” workshop. Delivering our insights to attendees from Nokia, Gazprom, Pepsico, Accenture, Coca-Cola, Oligvy etc., we discussed the importance of data analytics and selecting KPIs for different stake holders, as well as building a social enterprise. We talked about the importance [...]

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Oct

25

HR Tech Europe 2012 and Social Recruiting Activity Report

Tweet SoMazi’s founder Maz Nadjm is attending HR Tech Europe conference in Amsterdam for the latest insights, and the London team works on fine-tuning a recruitment company’s social media approach. There are several aspects to be considered:  using social media to reach receptive/passive audiences (those who might be interested in changing a job but aren’t actively [...]

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Oct

23

FT Invests in Social Enterprise

Tweet  FT are two letters that need no explanation for the media buffs, having built a powerful global brand among blue chip decision makers.  Therefore, it’s not surprising, that FT invested in a global event aiming at “educate and explore a range of digital and social media  topics” among it’s team. The aim of the conference was [...]

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