Jan

28

Social Media as a Tool for the Diplomatic Community

Tweet Social media’s involvement in brand development and management reaches further than just consumer brands. Our CEO, SoMazi founder Maz Nadjm, was invited to share and discuss his thoughts alongside four other industry experts at the Embassy of Brazil about using social media in a diplomatic arena. Ambassador of Brazil Roberto Jaguaribe opened the event to a full room of [...]

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Jan

23

Bloomberg interview – How can brands avoid #askjpm’s Twitter backfire?

TweetIn November JP Morgan was under attack. Not in terms of economic policies but in terms of social conversation on Twitter. After promoting a Twitter chat with one of its senior executives, the JPMorgan Twitter handle was overwhelmed by a huge angry amount of tweets from people who were seemingly expressing their anger for the [...]

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Oct

28

CNBC interview – Maz Nadjm’s tips on how to avoid a corporate Twitter disaster

TweetAfter the recent Twitter Q&A disasters from British Gas and Ryanair, it’s about time companies and executives learnt the basics before taking to the socialsphere, from proper preparation to solid strategy. Social media expert and SoMazi founder Maz Nadjm, shares his tips on how to avoid a corporate Twitter disaster with CNBC.

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Oct

28

IBC TV News interview: embracing social media

TweetAs demonstrated in a recent story by IBC TV News, using social media isn’t just about sending messages – it’s also about gaining valuable insights from your audience. With viewers now finding new ways to watch television, a more social experience has evolved – the second screen. Watch the video to see SoMazi founder Maz [...]

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Sep

24

SoMazi’s Educational Package – Social media for financial institutions – part 3

Tweet Did you know that brands with high advocate populations get 264% more earned media impressions than average brands? It’s crystal clear that advocates are important – even decisive – for a full-rounded, successful social media campaign. But why are they so important? Word-of-mouth and peer recommendations are the most effective form of marketing, and [...]

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Sep

23

SoMazi’s Educational Package – Social media for financial institutions – part 2

Tweet  Data shows us that social media is gradually becoming a major – if not the most – important communication channel between financial institutions and clients. More than a mere one-way institutional communication tool, is has turned into a peer-to-peer source of trustworthy information about investments. Moreover, customers who use social media to research banks’ [...]

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Sep

22

What’s new? Top social media stories

Tweet  This week’s top stories are fashionable: we’ve selected articles tailored to your social media needs. They could help you to achieve a lean (and successful) social media marketing strategy. We also looked at trends: is Facebook out and India in?   Platform-specific social media marketing Too many brands and businesses try to be everywhere [...]

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Sep

18

SoMazi’s Educational Package – Social media for financial institutions – part 1

Tweet  We live and breathe social media here at SoMazi, and one of our main goals is to help brands to promote their businesses and enhance their online presence. With that in mind, we have developed an educational package for those who work in the finance industry, so they could connect more efficiently with prospects and [...]

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Sep

15

What’s new? Top social media stories

Tweet  This week’s top stories is for all those who are social media (professional) lovers. We’ve selected articles which will help you to find your target audience and how to respond to criticism on social media. You can also learn what’s the best time to post on social media channels and, last but not least, find some [...]

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Mar

25

Advocacy brainstorming – Part 3/3 Customer advocacy

Tweet Read Advocacy Brainstorming Part 1/3: The power of the social individual Part 2/3: Marketing theory applied to advocacy Continuing from Friday’s post, here’s some thoughts we had about how to take account of the behaviour change cycle when devising a customer advocacy programme. The best, most loyal customers could be offered rewards, such as [...]

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