Jan

28

Social Media as a Tool for the Diplomatic Community

Tweet Social media’s involvement in brand development and management reaches further than just consumer brands. Our CEO, SoMazi founder Maz Nadjm, was invited to share and discuss his thoughts alongside four other industry experts at the Embassy of Brazil about using social media in a diplomatic arena. Ambassador of Brazil Roberto Jaguaribe opened the event to a full room of [...]

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Jan

23

Bloomberg interview – How can brands avoid #askjpm’s Twitter backfire?

TweetIn November JP Morgan was under attack. Not in terms of economic policies but in terms of social conversation on Twitter. After promoting a Twitter chat with one of its senior executives, the JPMorgan Twitter handle was overwhelmed by a huge angry amount of tweets from people who were seemingly expressing their anger for the [...]

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Oct

28

CNBC interview – Maz Nadjm’s tips on how to avoid a corporate Twitter disaster

TweetAfter the recent Twitter Q&A disasters from British Gas and Ryanair, it’s about time companies and executives learnt the basics before taking to the socialsphere, from proper preparation to solid strategy. Social media expert and SoMazi founder Maz Nadjm, shares his tips on how to avoid a corporate Twitter disaster with CNBC.

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Sep

24

SoMazi’s Educational Package – Social media for financial institutions – part 3

Tweet Did you know that brands with high advocate populations get 264% more earned media impressions than average brands? It’s crystal clear that advocates are important – even decisive – for a full-rounded, successful social media campaign. But why are they so important? Word-of-mouth and peer recommendations are the most effective form of marketing, and [...]

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Sep

23

SoMazi’s Educational Package – Social media for financial institutions – part 2

Tweet  Data shows us that social media is gradually becoming a major – if not the most – important communication channel between financial institutions and clients. More than a mere one-way institutional communication tool, is has turned into a peer-to-peer source of trustworthy information about investments. Moreover, customers who use social media to research banks’ [...]

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Sep

18

SoMazi’s Educational Package – Social media for financial institutions – part 1

Tweet  We live and breathe social media here at SoMazi, and one of our main goals is to help brands to promote their businesses and enhance their online presence. With that in mind, we have developed an educational package for those who work in the finance industry, so they could connect more efficiently with prospects and [...]

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Mar

25

Advocacy brainstorming – Part 3/3 Customer advocacy

Tweet Read Advocacy Brainstorming Part 1/3: The power of the social individual Part 2/3: Marketing theory applied to advocacy Continuing from Friday’s post, here’s some thoughts we had about how to take account of the behaviour change cycle when devising a customer advocacy programme. The best, most loyal customers could be offered rewards, such as [...]

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Dec

23

This Week’s Top Social Media Stories

Tweet  Offices might be shut for the Christmas break, but  innovation is unlikely to be taking holidays. Here are the most read stories from our social media channels. 1. Simple Improvements of Your Social Media Strategy in 2013 Advice on new elements worth incorporation into social media strategy in 2013. Are you tapping into new [...]

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Dec

09

Weekly Top Stories

TweetHi there, here’s the weekly digest of our most popular updates. Approaching the end of a busy year,  we are keen to uncover the trends and predictions for 2013. What are the highlights of 2012  innovations ? What is the future of social content? What trends will dominate 2013? Users and industry professionals are looking for [...]

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Sep
09

This Week’s Top Social Media Stories

TweetHello there, Every Sunday Somazi shares the most relevant recent social media stories – today straight from the New York City! 1) The Future of Loyalty is Social Consumers increasingly demand social recognition, personal relevance, intimacy and immediacy. Rosie Baker analyses how HMV, Play.com and Costa have adopted different elements of social media to build loyalty and [...]

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