Aug

27

What’s new? Top social media stories

Tweet  In this week’s top stories, we look at a few exemplary cases of who’s doing social well, where and for what purpose, with a peek at the near and longer-term future. 1 Million Facebook Fans Prove Maersk Line’s Remarkable B2B Social Smarts Social media marketing coverage is dominated by the B2C crowd, but B2B [...]

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Jul

21

What’s new? Top social media stories

Tweet  This week’s top stories aggregates the results and effects of recent updates to some social media platforms and services – or the continuous battle of giants, between Google vs Amazon and Facebook’s Instagram vs Twitter’s Vine. On a different note, a new Dutch study has shown us that you really are what you tweet. [...]

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Jul

10

Top 5 social media practices for property developers and agents

Tweet  Zoopla has recently launched its Zoopla Property Power 100, a leaderboard for the most influential UK estate agents in social media. SoMazi would like to point out some “behind-the-chart” best practices for estate agents and property developers – or any business really – to ensure you’re using your social channels effectively. Are you engaging [...]

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May

26

What’s new? Top social media stories

Tweet  This week, most of our Top Stories focus around the new online marketing and promotions framework and how the big social networks, such as Facebook, Google+ and Twitter are facing competition from regional counterparts and by mobile apps.     Twitter adds cards to help brands register emails Twitter just launched a new business-friendly [...]

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May

19

What’s new? Top social media stories

Tweet  Expectations and surprise figure in this week’s most-read stories.  As with any communications platform, social media channel operators need to identify what participants want.  However, delivering “surprise & delight” requires understanding what they really want but weren’t aware of. ESPN, Twitter Expand Tie-Up ESPN and Twitter have announced a major expansion of their collaboration [...]

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May

12

What’s new? Top social media stories

Tweet The focus behind most of this week’s most read stories is on lessons and resulting trends: big players, big data (both collecting and displaying), and big audiences.     How GE uses data visualisation to tell complex stories In this interview with Linda Boff, GE’s executive director of global brand marketing, we get an [...]

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May

07

#danceponydance and #shipmypants

Tweet The magic behind social media viral adverts. Two really notable online marketing campaigns went viral last month: 1.  #danceponydance First we have the  #danceponydance campaign from UK mobile phone operator Three. This campaign generated some interesting social media activities. #danceponydance campaign statistics -    6,486,046 views on youtube -    over 23,000 Facebook shares and likes [...]

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Mar

25

Advocacy brainstorming – Part 3/3 Customer advocacy

Tweet Read Advocacy Brainstorming Part 1/3: The power of the social individual Part 2/3: Marketing theory applied to advocacy Continuing from Friday’s post, here’s some thoughts we had about how to take account of the behaviour change cycle when devising a customer advocacy programme. The best, most loyal customers could be offered rewards, such as [...]

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Mar

21

Advocacy brainstorming – Part 1/3 The power of the social individual

Tweet Read Advocacy Brainstorming Part 2/3: Marketing theory applied to advocacy Part 3/3: Customer Advocacy Recently we’ve been delving deeper into the exciting world of social media advocacy, both for employees and customers, as one of our services.  In its most general meaning, an advocate is someone who publicly supports or recommends a particular cause or [...]

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Feb

03

What’s New? Top Social Media Stories

Tweet  To use social media most effectively, you need to know what else is going on in the world of social. That’s why we deliver an overview of the stories  that our social media audience found the most engaging. Twitter’s new 6 second video app: Vine This week, Twitter released its new tool, called Vine. [...]

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