Jun

30

What’s new? Top Social Media Stories

Tweet  This week’s coverage centres on new features introduced to enhance users’ social experience. Chrome has different extensions to improve social experience and HootSuite is helping companies produce more popular data for their social channels. The Glastonbury Festival’s audience are enjoying more social features than ever before. And if you need more evidence of social’s [...]

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May

26

What’s new? Top social media stories

Tweet  This week, most of our Top Stories focus around the new online marketing and promotions framework and how the big social networks, such as Facebook, Google+ and Twitter are facing competition from regional counterparts and by mobile apps.     Twitter adds cards to help brands register emails Twitter just launched a new business-friendly [...]

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May

19

What’s new? Top social media stories

Tweet  Expectations and surprise figure in this week’s most-read stories.  As with any communications platform, social media channel operators need to identify what participants want.  However, delivering “surprise & delight” requires understanding what they really want but weren’t aware of. ESPN, Twitter Expand Tie-Up ESPN and Twitter have announced a major expansion of their collaboration [...]

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May

12

What’s new? Top social media stories

Tweet The focus behind most of this week’s most read stories is on lessons and resulting trends: big players, big data (both collecting and displaying), and big audiences.     How GE uses data visualisation to tell complex stories In this interview with Linda Boff, GE’s executive director of global brand marketing, we get an [...]

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