Jan

28

Social Media as a Tool for the Diplomatic Community

Tweet Social media’s involvement in brand development and management reaches further than just consumer brands. Our CEO, SoMazi founder Maz Nadjm, was invited to share and discuss his thoughts alongside four other industry experts at the Embassy of Brazil about using social media in a diplomatic arena. Ambassador of Brazil Roberto Jaguaribe opened the event to a full room of [...]

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Aug

11

What’s new? Top social media stories

TweetThis week’s top stories is all about social media tactics and how marketeers use channels and resources as part of a marketing strategy. Does the end always justify the means? Is there a Google war going on? How to reach your target audience in a more effective way? Reaction to Dispatches: ‘Celebs, Brands & Fake [...]

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Mar

24

What’s new? Top social media stories

Tweet   This week’s range of topics focus on employee advocacy and PR. We see a trend in employees being recognised, trained, and encouraged to become online brand advocates. How to create a better online strategy by implementing these tactics and ideas? Read about it in our weekly blog, along with the top news in [...]

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Mar

03

What’s New? Top Social Media Stories

Tweet  Bad Twitter buzz can be a nightmare or a dream for PR and brand managers. This week has been an interesting week with the Twitter scandals, scams and uproars  in the news, including the hacked profiles of Burger King  and Jeep  and alleged spambot messages in President Obama’s gun control campaign. What does this [...]

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Feb

21

Social media and the news release: Frenemies?

Tweet Anyone who’s involved in producing or managing B2C or B2B social media content is familiar with the constant hunt for topics, source material and, well, content. And if part of your content strategy entails letting the world know what your organisation is doing, then at least some of the activities that warrant a news [...]

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Feb

17

What’s new? Top social media stories

Tweet Every week we write a post to provide you with the top social media stories that our readers liked most on our social channels. This week was all about statistics for you. Clear facts, numbers and percentages are shown in the top stories below. These six articles will provide you with all the stats [...]

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Feb
26

Digital Entertainment and Technology Breakfast

TweetOn Thursday 20 May, Edelman hosted its fifth annual Trust in Entertainment event. Gail Becker, Global Head of Edelman’s Digital Entertainment and Technology (DET) practice, revealed findings from Edelman’s trust in entertainment research and joined the panel in discussing the impact of social media, cost and privacy issues on consumer behaviour. The panel included: Gail [...]

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