Jan

28

Social Media as a Tool for the Diplomatic Community

Tweet Social media’s involvement in brand development and management reaches further than just consumer brands. Our CEO, SoMazi founder Maz Nadjm, was invited to share and discuss his thoughts alongside four other industry experts at the Embassy of Brazil about using social media in a diplomatic arena. Ambassador of Brazil Roberto Jaguaribe opened the event to a full room of [...]

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Jan

23

Bloomberg interview – How can brands avoid #askjpm’s Twitter backfire?

TweetIn November JP Morgan was under attack. Not in terms of economic policies but in terms of social conversation on Twitter. After promoting a Twitter chat with one of its senior executives, the JPMorgan Twitter handle was overwhelmed by a huge angry amount of tweets from people who were seemingly expressing their anger for the [...]

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Oct

28

CNBC interview – Maz Nadjm’s tips on how to avoid a corporate Twitter disaster

TweetAfter the recent Twitter Q&A disasters from British Gas and Ryanair, it’s about time companies and executives learnt the basics before taking to the socialsphere, from proper preparation to solid strategy. Social media expert and SoMazi founder Maz Nadjm, shares his tips on how to avoid a corporate Twitter disaster with CNBC.

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Oct

28

IBC TV News interview: embracing social media

TweetAs demonstrated in a recent story by IBC TV News, using social media isn’t just about sending messages – it’s also about gaining valuable insights from your audience. With viewers now finding new ways to watch television, a more social experience has evolved – the second screen. Watch the video to see SoMazi founder Maz [...]

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Jun

04

Velocity for Digital Health Event

TweetVelocity was the first in a series of one-off events that presented novel ways to address the pharmaceutical industry’s questions about digital health. It was organised by the Digitally Sick team of Alex Butler, Andrew Spong and Faisal Ahmed in association with The EarthWorks. Velocity took place both offline and online on 23 May 2013. [...]

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Apr

25

#Engage2013

Tweet  This week saw some additional variety in our fast-paced agency life through #Engage2013, a conference organised by Socialbakers at the London Hilton Metropole. Socialbakers have worked hard for their success since their founding in 2008, when the company was set up by a pack of young entrepeneurs in the Czech Republic. Now with over [...]

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Mar

27

Proud to be a judge of Shorty Awards – Social Media Red Carpet

Tweet  If the Oscars took place on Twitter, they would be called… the Shorty Awards! In fact, this comparison might be less than valid – the annual awards celebrating the best of social media will soon be taking place for the fifth time and on grander scale than ever. The Awards Ceremony, on April 8, [...]

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