Sep

24

SoMazi’s Educational Package – Social media for financial institutions – part 3

Tweet Did you know that brands with high advocate populations get 264% more earned media impressions than average brands? It’s crystal clear that advocates are important – even decisive – for a full-rounded, successful social media campaign. But why are they so important? Word-of-mouth and peer recommendations are the most effective form of marketing, and [...]

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Mar

25

Advocacy brainstorming – Part 3/3 Customer advocacy

Tweet Read Advocacy Brainstorming Part 1/3: The power of the social individual Part 2/3: Marketing theory applied to advocacy Continuing from Friday’s post, here’s some thoughts we had about how to take account of the behaviour change cycle when devising a customer advocacy programme. The best, most loyal customers could be offered rewards, such as [...]

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Mar

22

Advocacy brainstorming – Part 2/3 Marketing theory applied to advocacy

Tweet Read Advocacy Brainstorming Part 1/3: The power of the social individual Part 3/3: Customer Advocacy After bouncing ideas back and forth between us, we sought the input of one of our team members, Luca Massaro. He sees social media from the psychological perspective of how employees and customers are motivated to engage online. We [...]

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Feb

15

Improving employee engagement through internal social technologies

Tweet Employee engagement is a term thrown around a lot these days, but what does it actually mean to engage one’s workforce and why is it so important? Businesses are finally realising that the welfare of their employees has a significant impact not only their performance, but also on company culture. It’s a virtuous cycle: [...]

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Feb

01

The Innovation Game

Tweet Gamification, a topic widely discussed in business consultancy, is on our radar thanks to a recent paper produced by the AIMS International Conference on Management: “When Work Becomes Play: Gamification of HR”. Employee motivation through gamification seems to fit a trend in which solutions available for the general public are then being adopted internally. [...]

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