Aug

27

What’s new? Top social media stories

Tweet  In this week’s top stories, we look at a few exemplary cases of who’s doing social well, where and for what purpose, with a peek at the near and longer-term future. 1 Million Facebook Fans Prove Maersk Line’s Remarkable B2B Social Smarts Social media marketing coverage is dominated by the B2C crowd, but B2B [...]

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Aug

16

Social Media and the Finance Industry: 4 Banks Who Lead the Way

Tweet  The bank of tomorrow will be a social bank. A recent report from KPMG points out that, according to recent trends in social media, the business model for banks will strongly rely on: Highly-targeted offers and promotions, packing together suites of products tailored specifically to individual client’s needs, according to client profiles gleaned from [...]

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