Sep

22

What’s new? Top social media stories

Tweet  This week’s top stories are fashionable: we’ve selected articles tailored to your social media needs. They could help you to achieve a lean (and successful) social media marketing strategy. We also looked at trends: is Facebook out and India in?   Platform-specific social media marketing Too many brands and businesses try to be everywhere [...]

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Sep

15

What’s new? Top social media stories

Tweet  This week’s top stories is for all those who are social media (professional) lovers. We’ve selected articles which will help you to find your target audience and how to respond to criticism on social media. You can also learn what’s the best time to post on social media channels and, last but not least, find some [...]

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Mar

25

Advocacy brainstorming – Part 3/3 Customer advocacy

Tweet Read Advocacy Brainstorming Part 1/3: The power of the social individual Part 2/3: Marketing theory applied to advocacy Continuing from Friday’s post, here’s some thoughts we had about how to take account of the behaviour change cycle when devising a customer advocacy programme. The best, most loyal customers could be offered rewards, such as [...]

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Mar

24

What’s new? Top social media stories

Tweet   This week’s range of topics focus on employee advocacy and PR. We see a trend in employees being recognised, trained, and encouraged to become online brand advocates. How to create a better online strategy by implementing these tactics and ideas? Read about it in our weekly blog, along with the top news in [...]

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Mar

22

Advocacy brainstorming – Part 2/3 Marketing theory applied to advocacy

Tweet Read Advocacy Brainstorming Part 1/3: The power of the social individual Part 3/3: Customer Advocacy After bouncing ideas back and forth between us, we sought the input of one of our team members, Luca Massaro. He sees social media from the psychological perspective of how employees and customers are motivated to engage online. We [...]

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Mar

21

Advocacy brainstorming – Part 1/3 The power of the social individual

Tweet Read Advocacy Brainstorming Part 2/3: Marketing theory applied to advocacy Part 3/3: Customer Advocacy Recently we’ve been delving deeper into the exciting world of social media advocacy, both for employees and customers, as one of our services.  In its most general meaning, an advocate is someone who publicly supports or recommends a particular cause or [...]

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Feb

24

What’s New? Top Social Media Stories

TweetThis week, the top social media stories of your choice are a real grab bag of topics. From Twitter etiquette to the new LinkedIn, these are the stories you liked best. And don’t miss out on our latest blog post – Frenemies?: social media and the news release! Employee engagement through internal social media technologies [...]

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Feb

15

Improving employee engagement through internal social technologies

Tweet Employee engagement is a term thrown around a lot these days, but what does it actually mean to engage one’s workforce and why is it so important? Businesses are finally realising that the welfare of their employees has a significant impact not only their performance, but also on company culture. It’s a virtuous cycle: [...]

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