Sep

08

What’s new? Top social media stories

Tweet  Whether you’re aiming for world domination or just to be on top of your game, social media can help you get there if you know what makes it work (and what doesn’t). This week’s top articles may help you find your way through the social jungle, from identifying the trendiest social channels to how [...]

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Jun

02

What’s new? Top social media stories

TweetIf you want to stimulate conversation from different viewpoints, you have to be prepared to represent your own.  And that’s just what this week’s top posts are doing: What’s social good for?  Where’s it going? Who should be doing it?  Let’s start with one close to home…     In-house versus social media agency – [...]

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May

12

What’s new? Top social media stories

Tweet The focus behind most of this week’s most read stories is on lessons and resulting trends: big players, big data (both collecting and displaying), and big audiences.     How GE uses data visualisation to tell complex stories In this interview with Linda Boff, GE’s executive director of global brand marketing, we get an [...]

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Mar

25

Advocacy brainstorming – Part 3/3 Customer advocacy

Tweet Read Advocacy Brainstorming Part 1/3: The power of the social individual Part 2/3: Marketing theory applied to advocacy Continuing from Friday’s post, here’s some thoughts we had about how to take account of the behaviour change cycle when devising a customer advocacy programme. The best, most loyal customers could be offered rewards, such as [...]

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