Jan

23

Bloomberg interview – How can brands avoid #askjpm’s Twitter backfire?

TweetIn November JP Morgan was under attack. Not in terms of economic policies but in terms of social conversation on Twitter. After promoting a Twitter chat with one of its senior executives, the JPMorgan Twitter handle was overwhelmed by a huge angry amount of tweets from people who were seemingly expressing their anger for the [...]

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Mar

10

What’s New? Top Social Media Stories

TweetEvery week we write a blog on the most interesting stories we’ve shared with you. This week, the most engaging stories on social media are mostly about strategy: mitigation, prevention, evaluation and stimulation.       Digital crisis management, horsemeat- style In today’s world of instant global exposure, your digital crisis management process needs to [...]

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Jan

24

Guest Post by Rachel Miller: A Matter of Trust

Tweet  Trust. It’s one of those must haves. The non-negotiable ingredient that is crucial in every business, relationship, communication and interaction. How do you define trust in your organisation? Does it form part of your values? Do your employees trust what is communicated and that their opinions matter? Do you trust them when it comes [...]

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