Sep

08

What’s new? Top social media stories

Tweet  Whether you’re aiming for world domination or just to be on top of your game, social media can help you get there if you know what makes it work (and what doesn’t). This week’s top articles may help you find your way through the social jungle, from identifying the trendiest social channels to how [...]

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Jul

07

What’s new? Top social media stories

Tweet  This week’s coverage centres on the major impact brand advocacy can exercise on different areas of business. From the first steps of growing your social media fanbase to getting your loyal fans to put your name at the top of trending topics is a long journey – but not an impossible one.  You need [...]

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Mar

31

What’s new? Top social media stories

Tweet   This week’s most read stories show a real spread of social across different fields and products.  They cover everything from who should be doing it to how others can do it for you, and what makes it worthwhile to how much it’s worth. Oh, and Spam.   Hiring a social media manager? It [...]

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Mar

25

Advocacy brainstorming – Part 3/3 Customer advocacy

Tweet Read Advocacy Brainstorming Part 1/3: The power of the social individual Part 2/3: Marketing theory applied to advocacy Continuing from Friday’s post, here’s some thoughts we had about how to take account of the behaviour change cycle when devising a customer advocacy programme. The best, most loyal customers could be offered rewards, such as [...]

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Mar

24

What’s new? Top social media stories

Tweet   This week’s range of topics focus on employee advocacy and PR. We see a trend in employees being recognised, trained, and encouraged to become online brand advocates. How to create a better online strategy by implementing these tactics and ideas? Read about it in our weekly blog, along with the top news in [...]

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Mar

22

Advocacy brainstorming – Part 2/3 Marketing theory applied to advocacy

Tweet Read Advocacy Brainstorming Part 1/3: The power of the social individual Part 3/3: Customer Advocacy After bouncing ideas back and forth between us, we sought the input of one of our team members, Luca Massaro. He sees social media from the psychological perspective of how employees and customers are motivated to engage online. We [...]

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Mar

21

Advocacy brainstorming – Part 1/3 The power of the social individual

Tweet Read Advocacy Brainstorming Part 2/3: Marketing theory applied to advocacy Part 3/3: Customer Advocacy Recently we’ve been delving deeper into the exciting world of social media advocacy, both for employees and customers, as one of our services.  In its most general meaning, an advocate is someone who publicly supports or recommends a particular cause or [...]

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