Our Social Media Amplification service offers an infinitely adaptive approach to end-to-end social media development and management for your organisation. Below you will find a number of steps along the road to developing a social enterprise, and across each of them SoMazi can provide you with all the flexible expertise you will need to enhance your social media activities.
Social Enterprise Development
A social enterprise is a business that has been structurally optimised for social communication, analysis, adaptation and monetisation, creating an organisation that can be truly reactive to the needs of its audience. Social media has the potential to significantly evolve the way your business interacts with its customers and potential customers. SoMazi offers an enterprise-wide perspective on the developments required within an organisation to make the most of the opportunities social media presents. The starting point of this would typically be characterised by:
- Social Audit and Insight
There is no such thing as a ‘one-size-fits-all’ social media strategy. Our success in achieving the best possible results for our clients is based on our understanding of their business, their workforce and their client-base, and the collaboratively defined metrics and KPIs that we will be able to measure outcomes against.
Working alongside clients, their teams, external agencies and technology companies, we are able to turn the strategies formulated from audit-born insights into effective social media solutions. This could be as simple as adapting existing technologies to improve interaction with your audience to something as specific as the incorporation of gamification as a way of encouraging more two-way communication or employee buy-in.
Social Media Marketing
As with any corporate communication strategy, the social media marketing methods that you employ should appropriately reflect your business persona. Whether your preferred approach is through viral marketing, advertising, campaigns or events, SoMazi have the technological, business and social expertise to strategise, implement, amplify, monitor and adapt your social media marketing efforts to maximise the potential of any opportunity.
Specific examples could include community building and seeding, content strategy development, group offers or social media advertising – all either on specific platforms or across multiple networks. It could also involve the creation of video clips, interactive Flash games, advergames, e-books, brandable software, images, text messages, email messages, or web pages, to name just a few. It may also include the following:
- Influencer Engagement
Success within the social environment is down to who talks with whom, what is said, and who is listening to the conversation. SoMazi are adept at uncovering the influencers in your audience, and finding ways to encourage them to effectively communicate their support for your organisation and its products and services to their following, lending credibility to the message.
- Social Reputation Management
Perception is an influence of massive power in our interconnected world where knowledge can be transmitted round the globe in seconds and personas created and destroyed in the same timeframe. Reputation management is the policing of your online identity, developing one that best benefits your organisation, monitoring the social sphere for how it is accepted and maintaining it against threats.