Sep

24

SoMazi’s Educational Package – Social media for financial institutions – part 3

Tweet Did you know that brands with high advocate populations get 264% more earned media impressions than average brands? It’s crystal clear that advocates are important – even decisive – for a full-rounded, successful social media campaign. But why are they so important? Word-of-mouth and peer recommendations are the most effective form of marketing, and [...]

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Sep

23

SoMazi’s Educational Package – Social media for financial institutions – part 2

Tweet  Data shows us that social media is gradually becoming a major – if not the most – important communication channel between financial institutions and clients. More than a mere one-way institutional communication tool, is has turned into a peer-to-peer source of trustworthy information about investments. Moreover, customers who use social media to research banks’ [...]

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Sep

22

What’s new? Top social media stories

Tweet  This week’s top stories are fashionable: we’ve selected articles tailored to your social media needs. They could help you to achieve a lean (and successful) social media marketing strategy. We also looked at trends: is Facebook out and India in?   Platform-specific social media marketing Too many brands and businesses try to be everywhere [...]

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Sep

18

SoMazi’s Educational Package – Social media for financial institutions – part 1

Tweet  We live and breathe social media here at SoMazi, and one of our main goals is to help brands to promote their businesses and enhance their online presence. With that in mind, we have developed an educational package for those who work in the finance industry, so they could connect more efficiently with prospects and [...]

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Aug

18

What’s new? Top social media stories

Tweet  This week’s top stories focus on social retail – or how social media is reshaping the retail sector as a whole. The articles below further our understanding of why it’s so important for retail businesses to know their clients. Not only to know them, but fully understand, listen, react and respond swiftly, right where [...]

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Aug

16

Social Media and the Finance Industry: 4 Banks Who Lead the Way

Tweet  The bank of tomorrow will be a social bank. A recent report from KPMG points out that, according to recent trends in social media, the business model for banks will strongly rely on: Highly-targeted offers and promotions, packing together suites of products tailored specifically to individual client’s needs, according to client profiles gleaned from [...]

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Aug

11

What’s new? Top social media stories

TweetThis week’s top stories is all about social media tactics and how marketeers use channels and resources as part of a marketing strategy. Does the end always justify the means? Is there a Google war going on? How to reach your target audience in a more effective way? Reaction to Dispatches: ‘Celebs, Brands & Fake [...]

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Aug

04

What’s new? Top social media stories

Tweet  Passion is what this week’s top stories have in common, be it the passionate sports fan with increasingly direct contact with club and idols, or a love for tweeting. Or even how users can passionately can bring down a company’s reputation – and how companies can avoid attracting bad feelings. Check out our news [...]

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Jul

28

What’s new? Top social media stories

Tweet  This week’s top stories cover a good example of ‘how to’, in this case how to create a good and simple social media campaign using few resources. We can also check the development of Social TV – the increasing integration between content, channels and devices that will bring TV and Social Media closer together. [...]

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Jul

24

Infographic: social crisis management

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