Jun

14

What makes us #SoHappy this Father’s Day?

TweetOn Mother’s Day, we poked fun at mums in all their awkward glory. It’s only fair that in advance of Father’s Day, we remember dads and all their skillful success at embarrassing us. With their lack of dress sense or shame and ability to make us laugh with their cringeworthy mannerisms, Father’s Day is the [...]

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Jun

04

Velocity for Digital Health Event

TweetVelocity was the first in a series of one-off events that presented novel ways to address the pharmaceutical industry’s questions about digital health. It was organised by the Digitally Sick team of Alex Butler, Andrew Spong and Faisal Ahmed in association with The EarthWorks. Velocity took place both offline and online on 23 May 2013. [...]

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May

07

#danceponydance and #shipmypants

Tweet The magic behind social media viral adverts. Two really notable online marketing campaigns went viral last month: 1.  #danceponydance First we have the  #danceponydance campaign from UK mobile phone operator Three. This campaign generated some interesting social media activities. #danceponydance campaign statistics -    6,486,046 views on youtube -    over 23,000 Facebook shares and likes [...]

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Apr

14

What’s new? Top social media stories

TweetIt’s been an innovative week for social media channels Facebook and Twitter: keeping up with the growing needs of companies to create a social media presence. eBay have shown how best to harness the power of social  through their increasingly popular Facebook page. Facebook are now introducing hashtags, showing how vital it is for businesses [...]

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Mar

22

Advocacy brainstorming – Part 2/3 Marketing theory applied to advocacy

Tweet Read Advocacy Brainstorming Part 1/3: The power of the social individual Part 3/3: Customer Advocacy After bouncing ideas back and forth between us, we sought the input of one of our team members, Luca Massaro. He sees social media from the psychological perspective of how employees and customers are motivated to engage online. We [...]

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Mar

21

Advocacy brainstorming – Part 1/3 The power of the social individual

Tweet Read Advocacy Brainstorming Part 2/3: Marketing theory applied to advocacy Part 3/3: Customer Advocacy Recently we’ve been delving deeper into the exciting world of social media advocacy, both for employees and customers, as one of our services.  In its most general meaning, an advocate is someone who publicly supports or recommends a particular cause or [...]

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Feb

21

Social media and the news release: Frenemies?

Tweet Anyone who’s involved in producing or managing B2C or B2B social media content is familiar with the constant hunt for topics, source material and, well, content. And if part of your content strategy entails letting the world know what your organisation is doing, then at least some of the activities that warrant a news [...]

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Feb

15

Improving employee engagement through internal social technologies

Tweet Employee engagement is a term thrown around a lot these days, but what does it actually mean to engage one’s workforce and why is it so important? Businesses are finally realising that the welfare of their employees has a significant impact not only their performance, but also on company culture. It’s a virtuous cycle: [...]

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