Jan

23

Bloomberg interview – How can brands avoid #askjpm’s Twitter backfire?

TweetIn November JP Morgan was under attack. Not in terms of economic policies but in terms of social conversation on Twitter. After promoting a Twitter chat with one of its senior executives, the JPMorgan Twitter handle was overwhelmed by a huge angry amount of tweets from people who were seemingly expressing their anger for the [...]

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Oct

28

CNBC interview – Maz Nadjm’s tips on how to avoid a corporate Twitter disaster

TweetAfter the recent Twitter Q&A disasters from British Gas and Ryanair, it’s about time companies and executives learnt the basics before taking to the socialsphere, from proper preparation to solid strategy. Social media expert and SoMazi founder Maz Nadjm, shares his tips on how to avoid a corporate Twitter disaster with CNBC.

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Oct

28

IBC TV News interview: embracing social media

TweetAs demonstrated in a recent story by IBC TV News, using social media isn’t just about sending messages – it’s also about gaining valuable insights from your audience. With viewers now finding new ways to watch television, a more social experience has evolved – the second screen. Watch the video to see SoMazi founder Maz [...]

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Sep

15

What’s new? Top social media stories

Tweet  This week’s top stories is for all those who are social media (professional) lovers. We’ve selected articles which will help you to find your target audience and how to respond to criticism on social media. You can also learn what’s the best time to post on social media channels and, last but not least, find some [...]

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Sep

08

What’s new? Top social media stories

Tweet  Whether you’re aiming for world domination or just to be on top of your game, social media can help you get there if you know what makes it work (and what doesn’t). This week’s top articles may help you find your way through the social jungle, from identifying the trendiest social channels to how [...]

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Aug

27

What’s new? Top social media stories

Tweet  In this week’s top stories, we look at a few exemplary cases of who’s doing social well, where and for what purpose, with a peek at the near and longer-term future. 1 Million Facebook Fans Prove Maersk Line’s Remarkable B2B Social Smarts Social media marketing coverage is dominated by the B2C crowd, but B2B [...]

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Jul

10

Top 5 social media practices for property developers and agents

Tweet  Zoopla has recently launched its Zoopla Property Power 100, a leaderboard for the most influential UK estate agents in social media. SoMazi would like to point out some “behind-the-chart” best practices for estate agents and property developers – or any business really – to ensure you’re using your social channels effectively. Are you engaging [...]

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Jul

07

What’s new? Top social media stories

Tweet  This week’s coverage centres on the major impact brand advocacy can exercise on different areas of business. From the first steps of growing your social media fanbase to getting your loyal fans to put your name at the top of trending topics is a long journey – but not an impossible one.  You need [...]

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Jun

30

What’s new? Top Social Media Stories

Tweet  This week’s coverage centres on new features introduced to enhance users’ social experience. Chrome has different extensions to improve social experience and HootSuite is helping companies produce more popular data for their social channels. The Glastonbury Festival’s audience are enjoying more social features than ever before. And if you need more evidence of social’s [...]

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Jun

16

What’s new? Top social media stories

TweetThis week most of our top stories discuss how to best market your brand across social media platforms. The value of an online presence is obvious (when done right), but companies are still unsure of how to engage with followers. It’s also great to learn more about the  update from Apple: IOS 7, said to [...]

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