Sep

24

SoMazi’s Educational Package – Social media for financial institutions – part 3

Tweet Did you know that brands with high advocate populations get 264% more earned media impressions than average brands? It’s crystal clear that advocates are important – even decisive – for a full-rounded, successful social media campaign. But why are they so important? Word-of-mouth and peer recommendations are the most effective form of marketing, and [...]

0 Comments

Sep

23

SoMazi’s Educational Package – Social media for financial institutions – part 2

Tweet  Data shows us that social media is gradually becoming a major – if not the most – important communication channel between financial institutions and clients. More than a mere one-way institutional communication tool, is has turned into a peer-to-peer source of trustworthy information about investments. Moreover, customers who use social media to research banks’ [...]

0 Comments

Sep

22

What’s new? Top social media stories

Tweet  This week’s top stories are fashionable: we’ve selected articles tailored to your social media needs. They could help you to achieve a lean (and successful) social media marketing strategy. We also looked at trends: is Facebook out and India in?   Platform-specific social media marketing Too many brands and businesses try to be everywhere [...]

0 Comments

Sep

18

SoMazi’s Educational Package – Social media for financial institutions – part 1

Tweet  We live and breathe social media here at SoMazi, and one of our main goals is to help brands to promote their businesses and enhance their online presence. With that in mind, we have developed an educational package for those who work in the finance industry, so they could connect more efficiently with prospects and [...]

0 Comments

Sep

15

What’s new? Top social media stories

Tweet  This week’s top stories is for all those who are social media (professional) lovers. We’ve selected articles which will help you to find your target audience and how to respond to criticism on social media. You can also learn what’s the best time to post on social media channels and, last but not least, find some [...]

0 Comments

Sep

08

What’s new? Top social media stories

Tweet  Whether you’re aiming for world domination or just to be on top of your game, social media can help you get there if you know what makes it work (and what doesn’t). This week’s top articles may help you find your way through the social jungle, from identifying the trendiest social channels to how [...]

0 Comments

Aug

27

What’s new? Top social media stories

Tweet  In this week’s top stories, we look at a few exemplary cases of who’s doing social well, where and for what purpose, with a peek at the near and longer-term future. 1 Million Facebook Fans Prove Maersk Line’s Remarkable B2B Social Smarts Social media marketing coverage is dominated by the B2C crowd, but B2B [...]

0 Comments

Aug

18

What’s new? Top social media stories

Tweet  This week’s top stories focus on social retail – or how social media is reshaping the retail sector as a whole. The articles below further our understanding of why it’s so important for retail businesses to know their clients. Not only to know them, but fully understand, listen, react and respond swiftly, right where [...]

0 Comments

Aug

16

Social Media and the Finance Industry: 4 Banks Who Lead the Way

Tweet  The bank of tomorrow will be a social bank. A recent report from KPMG points out that, according to recent trends in social media, the business model for banks will strongly rely on: Highly-targeted offers and promotions, packing together suites of products tailored specifically to individual client’s needs, according to client profiles gleaned from [...]

3 Comments

Aug

11

What’s new? Top social media stories

TweetThis week’s top stories is all about social media tactics and how marketeers use channels and resources as part of a marketing strategy. Does the end always justify the means? Is there a Google war going on? How to reach your target audience in a more effective way? Reaction to Dispatches: ‘Celebs, Brands & Fake [...]

0 Comments