Bloomberg interview – How can brands avoid #askjpm’s Twitter backfire?

In November JP Morgan was under attack. Not in terms of economic policies but in terms of social conversation on Twitter. After promoting a Twitter chat with one of its senior executives, the JPMorgan Twitter handle was overwhelmed by a huge angry amount of tweets from people who were seemingly expressing their anger for the company’s financial miscues.

Our CEO, SoMazi founder, Maz Nadjm, was invited by Bloomberg US to talk about this social media failure by JP Morgan and how companies can escape this kind of social media disasters on Bloomberg Television’s “Market Makers”. Maz Nadjm talks about how JP Morgan Twitter account handlers could avoid uncomfortable questions and shares some tips about why the companies should use social media insight to find the sentiment about the company.