IBC TV News interview: embracing social media

As demonstrated in a recent story by IBC TV News, using social media isn’t just about sending messages – it’s also about gaining valuable insights from your audience. With viewers now finding new ways to watch television, a more social experience has evolved – the second screen. Watch the video to see SoMazi founder Maz Nadjm and other industry experts share their thoughts on embracing this new multi-platform model.

Maz Nadjm on IBC TV News