SoMazi is one of the world's leading strategic social media consultancies. We monetise social engagement.
May
19
Tweet Expectations and surprise figure in this week’s most-read stories. As with any communications platform, social media channel operators need to identify what participants want. However, delivering “surprise & delight” requires understanding what they really want but weren’t aware of. ESPN, Twitter Expand Tie-Up ESPN and Twitter have announced a major expansion of their collaboration [...]
May
12
Tweet The focus behind most of this week’s most read stories is on lessons and resulting trends: big players, big data (both collecting and displaying), and big audiences. How GE uses data visualisation to tell complex stories In this interview with Linda Boff, GE’s executive director of global brand marketing, we get an [...]
May
07
Tweet The magic behind social media viral adverts. Two really notable online marketing campaigns went viral last month: 1. #danceponydance First we have the #danceponydance campaign from UK mobile phone operator Three. This campaign generated some interesting social media activities. #danceponydance campaign statistics - 6,486,046 views on youtube - over 23,000 Facebook shares and likes [...]
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